Safeco Insurance asked us to deliver a direct mail piece that would highlight the cost-effective benefit of pet health insurance. In response we sent out thousands of toy dinosaurs with the hefty price tag of $2,488. The tag explains this is the average cost of removing small objects swallowed by dogs, a leading cause of vet visits.

Once we had our captive audience we directed them to the Safeco site where more information on how to save money and keep your beloved pet healthy could be found.