DIGITAL & SOCIAL
STOP & SHOP
After winning the pitch to become Stop & Shop's digital agency of record, we created an evergreen campaign focused on the wide variety of offerings available fresh at Stop & Shop. This was then broken into campaigns across retail periods with placements for every season, holiday, small moment and big occasion in the life of our consumer. The messaging focuses on the abundance of fresh items to find in store while the look and feel reinforces the premium quality on offer.
Proactive Digital Engagement
One of my objectives for the brand was to creative proactive digital content to engage consumers with relevant, timely information. We created two campaigns ahead of the East Coast snow storms, one focusing on the crucial role Stop & Shop played in taking the stress out of the storm and the second highlighted the more fun side of snow days by pairing items you need with items you want.
