As official sponsors of the Patriots, Stop & Shop wanted to invite people to do their pre-game shopping at the store, however we faced challenges such as, we could not mention 'Superbowl' or 'Patriots' and had 2 days to get ourselves ready. Thankfully Ted Johnson, 3 time Superb#@l champion was on-hand to help us out. We created 3 videos, across Facebook and Instagram with a variety of cuts being used to optimize user engagement. The first video "As Big as My Neck' used Instagram stories 'yes'/'no' votes to allow viewers to interact as seen in the frames below.