Vbase, an event hosting company based in Christchurch New Zealand, asked me to come up with a new brand ethos, look and feel. I built the rebrand around the idea that Vbase are there throughout life. From christenings to concerts and weddings. They make the celebrations people love to look back on. This led me to make their positioning line Vbase, 'Make life more eventful'. I then built the consumer-facing advertising and internal material around this idea of hosting life's highlights in Christchurch.