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FORD BRONCO CALENDAR

After delays in the delivery of the new 6G Bronco, the team at Ford wanted their order holders to know that they were navigating the 'bumps'. Solving the issues. And that a delivery day for their much-anticipated Bronco was on the way. To communicate this we created a one-of-a kind calendar echoing the landscape of Johnson Valley, California — the testing grounds for the new Bronco. Each month highlights a key milestone and its date from the Bronco heritage. This allows order holders to feel the real weight of the wait, the 56 years of engineering and testing that was put into the vehicle they have on order today as they looked forward to a delivery in the near future.