Interflora wanted to do something new for Valentine's Day. With an itty-bitty budget and Facebook's 20% copy rule, this proved quite the challenge. They wanted to grab the attention of a younger demographic, the week leading up to Feb 14th. In response I created a campaign titled 'Getting Some'.
Each of the Facebook posts and carousel adverts displayed a new name and another choice of Interflora flowers. The names were chosen from the most popular given to our target market at birth, this allowed us to believe many of the viewer's would have friends with these names. For example 'Sam's getting some.' The double entendre allowed for maximum reach and share.