PRINT & DIGITAL
Liberty Mutual sponsors NASTAR and the USSA team. They asked me to come up with a campaign that would allow them to talk about the benefits of getting Liberty Mutual Insurance. The challenge was while Liberty covers many types of insurance, skiing, snowboarding and health insurance is not in their portfolio and therefore I would have to draw a link for skiers and boarders to an auto and home focus.
In response I created a campaign that allowed us to talk about the benefits of Liberty insurance by likening it to common worries encountered by skiers and snowboarders. This execution also allowed us to show people that Liberty understood how much they valued their time on the mountain in a light-hearted way.
Print pieces were created for magazine and posters while full digital takeover was displayed on both the NASTAR and USSA home pages.
Digital Takeover using animated & static banners