Liberty Mutual sponsors NASTAR and the USSA team. They asked me to come up with a campaign that would allow them to talk about the benefits of getting Liberty Mutual Insurance. The challenge was while Liberty covers many types of insurance, skiing, snowboarding and health insurance is not in their portfolio and therefore I would have to draw a link for skiers and boarders to an auto and home focus. My idea was to use the moments that happen on the mountain to bring awareness to those that happen off the mountain.