IRN-BRU tasked me to come up with a campaign that would gain popularity from the Football Worldcup whilst not having to actually sponsor the event. This delighted the client but for legal reasons never saw the light of day.

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In order to do this I created a tongue 'n cheek campaign using the popular Scottish word for an infant 'wean' pronounced 'wayne' and the well-known footballer Wayne Rooney. This not only appealed to the Scottish pride felt for this beverage but also to it's naughty nature and tone.