Dow Agrosciences create a wide range of chemicals to help farmers control weeds and pests. They asked us to create a series of short films to explain to their students and reps how these products were used and include testimonials from the farmers themselves.
As part of an ongoing campaign for Dow we created several print ads and direct mail pieces in addition to their educational films, above. The direction I chose for their advertising was to highlight the benefit of a Dow product above the competition. This meant a lot of learning about chemicals and understanding what other market leaders were saying. I learnt that efficiency was a top priority and that became the focus of much of my communication.