ON-PACK & ONLINE PROMO
Mission Wraps wanted to establish themselves as a lunchtime alternative that became top of mind when doing the weekly shop. In order to achieve this we created 'A Lunchtime Less Ordinary', an on-pack and online promotion that allowed people to win a trip to one of 5 exotic destinations.
The unique code from the pack was entered into a video hosted on the Mission Wraps microsite. An example of one of those responses is here.