Given the opportunity to help on a Penguin Books project I was asked to come up with a concept that would help make reading more popular. I used the insight that people love telling those around them when they have read the book of an upcoming movie and often say it was better than the film. I created an app that would help sell books by alerting people when a movie was set to be released and would ruin a good read if they didn't order their book soon. Book clubs could chat online through this app, as well as order the book and see when and where the movie would be showing.